Creative Campaign Spotlight:

Pierpont CTC Day of Giving (2024)

Pierpont Community and Technical College celebrated 50 years of education in the heart of North Central West Virginia in 2024 with a re-envisioned Day of Giving campaign in April. This year, the focus was on 1) branding and 2) engaging our campus community by involving them in the preparation and rollout of the campaign. I was excited to design a new logo to complement our refreshed giving site branding this year.

The new logo features the College’s Advanced Technology Center, the central campus location among several additional sites. Supporting a larger initiative to increase brand visibility and recognition, this year’s campaign imagery placed the brand colors - charcoal and gold - at the forefront, while featuring students, programs, and campus locations for an authentic campaign that connected to audiences with the College.

The Day of Giving website received a refresh to reflect the new campaign branding and actionable messaging.

We engaged our campus community as champions for their individual program campaigns and the institution's campaign as a whole by providing them with a complete marketing suite of graphics, social media copy, and community outreach materials. Trainings on the giving platform and social media strategy empowered and unified our campus toward our goal, making this a truly special campaign.

Outcome: The re-envisioned branding and marketing strategy helped the campaign soar to its goal of $50,000, doubling the amount raised and quadrupling donors from the 2023 campaign.

Recent Work:

Pierpont CTC Digital & Print Campaigns

In 2024, Pierpont Community and Technical College deployed targeted digital and print marketing campaigns focused on value proposition: affordability, accessibility, and accelerated career and technical training with industry-recognized credentials.

The creative across all mediums was aligned to enforce brand visibility and recognition and encourage action through direct, relevant messaging and the “Start here, go far” tagline. Creative deliverables utilized modern fonts and design elements and updated imagery to tell a new story about what Pierpont Community and Technical College has to offer individuals in all stages of their academic journeys.

Outcome: ~8% increase in enrollment in the Fall 2024 semester.

Logo Concept Spotlight:

Pierpont CTC Night at the Ballpark 2023

In July 2023, Pierpont Community and Technical College hosted an inaugural “Night at the Ballpark” for prospective students, alumni, faculty and staff, and friends of the institution. To kick off the inaugural event, I developed the logo and branding for promotion across print and digital deliverables.

The logo incorporated College branding and baseball elements for a simple, fitting emblem to recognize the night.

Outcome: Attendance exceeded minimum tickets allotted in 2023. Using the same branding in 2024, the event drew even greater participation across campus and engagement with the community.

Brand Update Spotlight:

Glenville State University Brand Update (2022)

In 2022, Glenville State College transitioned to a university with the addition of graduate-level programming at the institution. The change required a refresh of all branding and promotional materials across the University.

I led the creative process, starting with a prioritized timeline to implement the brand update throughout signage, deliverables, merchandising, promotional materials, social media, advertising, and more.

I also led the update of the University’s logo suite and institutional seal. This was not a rebrand, but rather an update to reflect the name change and renew decades-old non-scalable working files.

Design Spotlight:

Glenville State University Quick Book (2022)

After Glenville State University transitioned from a college to a university in 2022, the process of updating enrollment marketing deliverables began. This process started with the University’s quick book, which features an overview of programs, residence life, student life, athletics, and more.

My redesign of the quick book featured updated imagery, interactive content through QR codes, and modern, fresh design elements that highlighted the institution’s new chapter as a university.

Creative Campaign Spotlight:

Glenville State University Day of Giving (2023)

Glenville State University celebrated its 150th anniversary with a record-breaking $1 million Day of Giving campaign in 2023. The campaign featured dozens of support areas for academic programs, athletics, student scholarships, and more.

To coordinate the biggest giving campaign in the history of the University, I developed a comprehensive suite of resources for faculty, staff, students, alumni, and supporters of the University to become champions for the campaign. These resources included a graphics suite for social media, how-to document for recruiting and engaging fundraisers, content guide with tips for marketing support areas, message bank, and a content calendar/posting schedule. I also hosted workshops to engage and empower faculty, staff, and students to be active participants in the campaign.

Working alongside the GiveGab creative team, I ensured the giving website was outfitted with high-quality imagery, branding, and the refreshed logo.

By engaging the campus community and providing resources for promotion, campaign messaging, timing, and branding was aligned to make a significant impact and reach campaign goals. A comprehensive marketing strategy directed the promotion of Day of Giving across the University's main social media accounts, through targeted email marketing, and in alumni and donor communications.

The evolution of the Day of Giving campaign at Glenville State University was a unique journey of innovating, adapting, and pushing the boundaries of how a giving campaign could engage an entire institution. The 2023 campaign was my fifth with the University, and it was the campaign where I really refined the look and feel of the creative and messaging. This campaign was about community and driving the narrative that every dollar truly does make a difference in big and small ways. Our students are the lifeblood of the institution, so the branding, creative, and social media strategy focused on centering them at the heart of the campaign. Donors saw who they are impacting, not just what they were donating to.

Outcome: The campaign not only surpassed its $1 million goal, but it produced a record number of donors and some of the largest single gifts in the history of the institution. Campus engagement also reached a record high with a record number of support areas, fundraisers, and participation across the institution.